Everything is interconnected by a graphic language that on the one hand refers to the racing aesthetics of the past, but on the other hand slightly ironizes it and puts it in a contemporary context. This is done, for example, through prints in the form of lyrics, in which the authors often ambiguously refer to slogans inherent in their favourite musical genre and at the same time express their relaxed approach to cycling as such. Alongside the DJ-inspired “Spin that shit!” “Fuck average km/h” appears on the jerseys.
“The design combines several elements, including 3D stereograms. The graphics on the colored jersey bring together various concealed images and messages to create complex and uncommon visuals. On the contrary, the black and white jersey has a straightforward design, with clearly shown elements. It is the same on the bike; it’s up to us which path we choose.” — Jan Kloss.
Note: Stereogram is designed to create the visual illusion of a three-dimensional (3D) scene from a two-dimensional image. In order to perceive 3D shapes in these autostereograms, one must overcome the normally automatic coordination between accommodation (focus) and horizontal vergence (angle of one’s eyes).