Magazine

Gallery: Unveiling of the new gravel groupset Campagnolo EKAR 1×13

24. 09. 2020 | text: Repete foto: Pepa Dvořáček

Repete, Campagnolo, Ekar, gravel, groupset

Bikes

A visual connection on symbolic planes. Through this, it is possible to understand the design of the Repete Verne bike, which was created in connection with the launch of a novel product by the Italian manufacturer, Campagnolo. Today, the brand is making history as they release their first single-chainring gravel groupset, EKAR 1x13, designed for off-road riding. We were given the opportunity to test the groupset in advance on Czech trails. It is the iconic marking of the trails that inspired the motif of this unique bike. You can also find Campagnolo EKAR in our component selection.

Graphic designer, Martin Kolerus, is behind the visual appearance of the frame. The graphic elements are based on the unique Czech tourist trail markings, unifying the tricolor representations of both countries. The green arrow, like a solitaire, offset from the remaining elements, points to the crankset at the center, and draws attention to the essential components of the bike. The white background color intentionally goes against the “merging with nature” convention. It takes the form of a clean canvas ready for visual recording of diverse terrain in any conditions.

The graphic element at the top of the head tube is based on the history of the Campagnolo brand, namely the two symbols, the capital letter C and the star. These inherited elements bear the original colors, and with the use of the Topol corporate font, both brands, Repete and Campagnolo, are combined to form a graceful whole.

“The marks consist of three horizontal stripes. The middle line determines the color of the marked route. To turn, this basic shape is supplemented by an arrow of uniform design.”

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